How Social Media Marketing MIGHT HELP YOUR ORGANIZATION Thrive
The traditional marketing model was to get as many eyeballs on your product or service’s message as you possibly can and hope that a percentage of customers purchase. Yellow pages, radio advertising, direct mail, television commercials, magazine ads, etc.. are examples of these traditional advertising methods. These conventional types of marketing are no longer effective as many consumers have grown to be blind to the ‘one way’ messaging. The message has been overdone and people no longer trust advertisers. A recent survey found that only 14% of people trust ads while 76% of individuals trust consumer recommendations. Accordingly, more marketers began seeking alternative methods to connect with potential consumers.
Making money online was originally made popular through the use of Websites and optimizing the websites through SEARCH ENGINE OPTIMISATION (SEO) techniques. While still a worthwhile strategy, SEO has been updated by Web 2 2.0 strategies, such as social media marketing. Social media marketing is when companies utilize Web 2 2.0 platforms, such as blogs, social media sites (like Facebook, Google+, Foursquare, Twitter, & YouTube) and other emerging online marketing tools. The benefit of web 2 2.0 platforms versus traditional method of advertising, and even traditional online marketing, is that it involves ‘two-way communication’, where users are empowered to generate content and companies are incentivized to communicate with their customers.
The days of broadcasting your product or services message out to the masses and longing for a response are gone. Personal Development don’t want to purchase from nameless, faceless companies. Not merely are consumers paying attention to the ‘man behind the curtain’, but they also want to know what others say about your service or product. A recent study figured 80% of US Internet using moms were influenced by word-of-mouth from friends and family when coming up with a purchase decision. No other media platform permits small businesses to reap the benefits of consumer word of mouth advertising like social media.
Benefits Of Social Media Marketing
Increased New Customer Acquisitions – The benefit of social media marketing is that you’ll have the opportunity for connecting with networks of potential prospects that you would otherwise struggle to come across utilizing other conventional marketing techniques and even SEO.
Word of Mouth Marketing- Referral marketing has always been the most influential solution to generate sales. With social media, you are able to create raving fans who’ll voluntarily promote your product and services with their networks of friends. Needless to say, if your product or service is poor, you may suffer the reverse great things about this.
Brand Awareness – Branding your organization using social media marketing is a lot simpler, faster, and less expensive to achieve than the traditional advertising medium or even website marketing.
Customer Retention – Blogging platforms 2.0 platforms are the perfect places to communicate with your customers about services, special promotions, or just to educate them on your business. Through consistent, FREE communication, you can keep your company in front of your customer’s eyeballs that may in turn lead to repeat business and referrals. Remember, the key to this kind of communication is usually to be content rich; avoid these avenues to pitch your service or product.
Rapid Results – The effective and successful implementation of a social media plan will create almost instant results for your business. This increase can be quantified through increased site traffic, increased lead acquisition, and ultimately more sales. Unlike radio or TV ads, where your visitors disappear once the ads go off air, these web 2 2.0 platform benefits will continue long-term as long as the communication and updating of your social media presence is maintained.